DEPT MMME
MODULE OUTLINE FORM
Revised 27 July 00
Module Title
	Introduction to Business Management	
Module Code
	ENG201	Semester	1 & 2	Credit Value
10	ECTS Credits
	
Module Leader
	Dr C Hicks, Room M18  Stephenson Building.  Ext 6238	
Other Staff
	Mr AM Wilton & Mr A P Moxey	
Pre-requisites
	Admission to Stage 1 of a Faculty of  Engineering Degree Programme	
Co-requisites
	None	
Post-requisites
	None	
Availability
	Any student, with the agreement of the module leader.	
Aims
	This module aims to equip students with a basic knowledge of accounting, law and marketing so that they understand the functions of their roles in business	
Objectives

	ACCOUNTING
•	To appreciate the roles of financial and cost accounting
•	To be able to read and interpret a set of company accounts and apply ratio analysis
•	To appreciate and apply the different methods employed by costing systems
•	To understand and apply different methods of capital budgeting

MARKETING
•	To appreciate key marketing concepts and methods
•	To understand how the marketing activity works

LAW
•	To acquire an understanding of the legal processes and dispute resolution
•	To identify  selected legal risks and their impact in the engineering business
•	To appreciate the main features of a commercial contract in the engineering sector
•	To appreciate the role of  risk management in a legal context 
	
Teaching & Learning Methods	Number/Student Hours	
Lectures	1 hr/wk for 24 wks                   Total 24 hrs	
Seminars	None	
Tutorials	Included within lectures	
Practicals	None	
Fieldwork	None	
Private Study	3.2 hrs/wk for 24 wks                Total 76 hrs	
Other		
Method(s) and Timing of Assessment

	2 , 1½ MCQ Examinations 

Semester 1 Accounting & Finance       50% 
Semester 2, Marketing and Law           50%

Outline Syllabus:
Marketing Audit: SWOT, PEST,  market structure, customer behaviour, market research.
Marketing Planning: product life cycle, portfolio analysis, marketing mix, distribution channels.
Company Law: types of business, shareholders, directors, memorandum and articles, mergers, acquisitions and business failure.
Contract and Product Law: law of contract, sale of goods, product liability, intellectual property, dispute resolution.
Employment and Health and Safety Law: contract of employment, discrimination legislation, redundancy, unfair dismissal, health and safety at work and environmental law.
Costing, Management Accounting and Cash Flow: costing concepts, direct and indirect costs, break-even analysis, cost budgets, components  of cash flow, managing cash and working capital.
Sources of Capital, Investment Appraisal: equity, loan capital, banks and institutions, gearing, investment measures, capital investment, discounted cash flow.
Financial Accounting and Company Reporting: profit and loss, balance sheet, assets and liabilities, shareholders funds, double entry, funds flow, director’s and auditor’s reports, going concern concept, accruals, consistency and prudence 

Course Books:
Please see study guide for full list		
Cat:.	Title:	
a	Interpreting Co. Reports & Account. Prentice Hall, London (Requires changing each year due to budget changes). ISBN 0-13-650128-1	
a
a	Co. A/C’s  3rd Ed. Routedge, London. ISBN 0-415-10602-8 
Accounting & Finance, A Firm Foundation, Cassel, London. ISBN 0-304-33128-7	
b	Financial Analysis, A Managerial Introduction Wilson RMS & McHugh F. ISBN. 0-303-31395-5	
b	Essential Accounting for Managers, Cassell, London. ISBN. 0-304-700142	
b	Marketing: an Introductory Text.  Christopher M & McDonald M.  Macmillan Business UK.  ISBN 0-333-62587-0 	
b	Business & Marketing for Eng’s.  McGraw Hill.  ISBn 0-07-707868-3	
b	The Art of Managing Finance , 2nd Ed.  McGraw Hill, ISBN 0-07-707441-6	
b	Intro to Annual Reports & Accounts.  Pro Share (UK) Ltd.  13-14 Basingshall Street, London 0171 6000984	

NAME	LECTURES	TUTS*	LABS 	OTHER	
Mr A M Wilton	8					
Mr A P Moxey	4					
Dr. C. Hicks	12					

						

An online Study Guide and other learning materials are available at 
http://blackboard.ncl.ac.uk
Eng201m     s/mods20         27 July 00 

For Administrative Purposes
		
FTE Proportional Split (%)
Signed by (Heads of Department)

		
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