1) Which of the following best defines marketing?
2) Which of the following is not one of McCarthy's Four P's?
3) Which of the following is NOT part of the marketing environment?
4) Which of the following is not a form of reactive market research?
5) Which of the following is not a form of differential advantage?
6) Which of the following is NOT an organisation resource?
7) In Maslow's hierachy of needs what is seen as the highest level need?
8) In life-style segmentation, individuals which are motivated by acquistion, competition and getting ahead are best seen as:
9) In Ansoff's matrix what is the most risky strategy for an organisation?
10) In the Boston Matrix, question marks have:
11) In a market with a small number of high value buyers which promotional technique is most appropriate?
This test has been created using the CASTLE Toolkit