Possible MSc Dissertation Topics
The following topics have been suggested by members of staff.  However, you are not required to restrict your choice to these specific topics.  If you have a general area of interest, you should consult the staff pages and research interests to find someone who may be interested in your topic or area, and arrange a meeting with them.

This list is subject to ammendment and revision as new information and expressions of interest are forwarded to the page-master.

Dr. Michael Bourlakis:

  1. Distribution / Channel development for Organic Produce
  2. Retail Internationalisation Strategies in Asia
  3. Logistics Challenges in Electronic Grocery Retailing
  4. Corporate Social Responsibility for Grocery Retailers
Dr. Matthew Gorton:
  1. Analysis of microbusinesses in the north-east using the CRE rural microbusiness database.
  2. Measuring brand equity in the food industries
  3. Restructuring of agri-food markets in the CEECs
Dr. Paul Weightman Dr. Mitchell Ness
  1. Consumer awareness of, and attitudes to, origin-labelled products.  Qualitative and quantitative research to investigate consumer/public awareness of pdo/pgi-labelled products, understanding of pdo/pgi objectives, attitudes and perceptions to these objectives. (MRN and AJT).
  2. Modelling consumers’ preferences for a food product of your choice.  A conjoint study of preferences, consumer segments and market share simulation.  Would ideally suit a student who has completed QTM or is willing to do some background reading in conjoint analysis.
  3. Consumer satisfaction, brand loyalty and purchase intentions for a product or range of products of your choice.  Analysis using structural equation modelling (SEM).  Would suit a student who is computer numerate and is prepared to acquire skills in SEM using AMOS software.
  4. Consumer perceived risk and effectiveness of risk relievers associated with a product of your choice.  A wide range of analytical strategies is possible.  Ideally I would like to supervise a student who is enthusiastic about using structural equation modelling (SEM) using AMOS software.
  5. Dimensions of consumers’ perceptions and consumer segments for a food product of your choice.  Analytical method would use factor analysis and cluster analysis.  Would ideally suit a student who has completed QTM or is willing to do some background reading, under my guidance, on these topics.
  6. Brand positioning for a range of food products or product/services (eg. restaurants, fast food,).  The aim of the research is to position brands against competitors relative to brand features.  The analytical method could employ multidimensional scaling or correspondence analysis.

Prof. David Harvey

  1. Economic analysis of policy and trade patterns.
  2. Market situation, outlook and modelling.
Mr. Stuart Challinor
Topics  (preferably consumer-related):
  1. Marketing environment 
  2. Competitive advantage
  3. Lateral marketing
Dr. Christopher Ray
  1. "Solitude and rural/peri-urban areas" (the social and economic dynamics of single-person households)
  2. "Visions of rurality" (the portrayal of rural and peri-urban areas through painting and photography);
  3. "Mental health and ill-health in rural areas";
  4. "The role and prospects for small and very small schools in rural and peri-urban areas"   
Dr. Angela Tregear
  1. marketing of origin-labelled and typical agrifood products
  2. market orientation and the small agrifood firm
  3. social and cultural aspects of food consumer behaviour

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