AEF801: Quantitative Research
Analysis:
A Case Study
You should refresh your memory of the principles
of quantitative analysis before looking at this case study.
The case study is a pilot survey of marketing channels and practices
(MCP)
used by livestock (beef and sheep) farmers in the Northern region of
England.
This case study has a number of useful features for the purposes of
illustrating
quantitative analysis:
-
It is a pilot survey - and thus will reveal a number of things which
should
not be done, or should be done differently in any main study
-
It is a sample of a bigger sample (the full Farm Business Survey, which
is itself only a sample of the full population), of which some
important
data are already known - so the characteristics of the MCP sample can
be
compared with those of the full sample (and thus, by implication with
the
full population, presuming that the full FBS sample is reliably
representative
- another story).
-
The analysis involved 'cleaning' the data - to remove those
observations
which were felt to be telling incoherent stories and thus to be
unecessary
noise
-
The analysis involves examples of both dependent (regression analysis)
and interdependent relationships (factor analysis).
The final (draft) report of this pilot survey is available here as PDF
files.
-
Report
-
Survey form and Responses
-
Appendices 2 & 3 (further
analysis details)
-
Appendix 4 - a revised questionnaire.
Please read this report and be prepared to discuss its shortcomings
and implications during this session.
Return to AEF801 index.
Comments and suggestions
to DRH